FASHION exclusive
Posted in fashion, homewares February 29th, 2008 by piablog

I fell in love just the other day: the moment I laid eyes on this range my heart skipped a beat, and I completely went weak in the knees when I touched the garments. The more I found out about the designs and company profile, the more my heart fluttered. This Danish fashion designer gets the enhance the everyday hallmark for being everything we want in a fashion label.

Introducing, AYMARA



“in this modern, transient world, everything is quickly discarded. i wanted to create a product that endures, not just in time, but also in people’s hearts”. Maria Høgh Heilmann, fashion designer AYMARA


AYMARA is named after the original Bolivian people and their language, Aymará. This exclusive fashion company meets our demands as the modern, conscientious consumer with their stunning, high quality garments wrapped in good conscience.

”The vision for our collections for women, infants and home is to create original, but classic designs in such authentic and durable materials so they can last many seasons. When we combine this vision with fair trade principles, the result is authentic sustainability.” Trine Fyhr for AYMARA


AYMARA is part of a developing project in Bolivia – the first Danish fashion label to introduce the Llama fibre (called cashlama) and to create awareness of Bolivia and their exclusive products. Read more about AYMARA right here.


My wardrobe has been in serious need of refreshing and this is exactly what I was looking for – I am going for the wrap cardigans, and that top in the first image has my name on it. Oh who am I kidding, I cannot take a favourite item here, I mean, look at those long johns! I also want the entire homeware range you see above. AYMARA, I’m so glad I found you.

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  1. joanna goddard says

    oh my god.

    i am stunned.

    February 29th, 2008 | #

  2. alyson says

    wow. I’m speechless. these are amazing.

    between you and Ali’s post about Madewell, I’m in some serious need of shopping.

    happy friday

    February 29th, 2008 | #

  3. xola says

    love everything about this line.
    so beautiful.

    March 1st, 2008 | #

  4. marie says

    oh all those blankets look still a bit sleepy you see! merci nice find!

    March 1st, 2008 | #

  5. sofia says

    lovely, especially love the blue dress :) of course it isn’t available in France :-(
    Pia, saw your comment on decor8 about my work on vintage pages. You can see what it’s left on my Etsy shop right here and some other more on my website
    I love to work on vintage pages and this was my big project for last year.

    March 1st, 2008 | #

  6. Mary-Laure says

    Wow, these are seriously pretty and cool!
    I also love it that the brand collaborates with people in Bolivia to stimulate development.

    March 1st, 2008 | #

  7. Pia says

    I thought you girls would love it too, I’m so glad! Sofia, I can see they are not available in France, I cannot imagine why! I will ask them next time i speak with them, perhaps there is a boutique in Paris not yet put on the website, I’ll let you know. I’ve had a look at your vintage page work, I LOVE them, they are soooooo beautiful, you are so talented!

    March 2nd, 2008 | #

  8. ambika says

    This looks so amazing. The perfect combination of form and function–so simple but so appealing!

    Just stumbled upon your blog from Ali Loves Curtis and adore it.

    March 3rd, 2008 | #

  9. anne says

    these are all just wonderful! what a lovely blog you have!

    March 6th, 2008 | #

  10. paula says

    hi…just found your blog and i love it. i was thinking as i read that you will not travel to tibet…that you might consider traveling to bolivia. there are some beautiful similarities to the himalayas in the high andes. thanks for sharing all your beautiful photos.


    April 24th, 2008 | #

  11. Ana says

    The collection is stunning but the sad fact is that if you look for quality fibre (say llama or alpaca) in Bolivia you will only find acrylic. Which means that most of the good fibre is exported, probably to Europe, North America and Australia.

    We travelled to Bolivia a couple of weeks ago and it was frustrating not to find one single skein of pure alpaca wool. It´s just sad that the best goods are for export and locals don´t get to enjoy them.

    On the other hand, raising awareness for purchasing long-lasting quality items that go beyond “this year´s must-haves” is a great thing in itself.

    June 12th, 2008 | #

  12. richardquillan says

    Astounding pictures an products. Only one word is left to say. I want to buy them. That’s all.

    October 19th, 2009 | #

  13. sck says

    i have to admit the clothing looks great. however being ayamaran, i’m confused as to how this is helping us. in all honesty i’m a little offended.. “introducing aymara”. buying local goods exporting etc.. maybe thats how you feel you’re helping out.

    September 9th, 2010 | #

  14. sck says

    i’m tired and i’m sure i’m not making much sense. the photos look great. i won’t ever check this again. i only came across it by mere chance. sorry if i felt offended.

    September 9th, 2010 | #

  15. Tim says

    There’s just something about the cloths that is really unique. They are simple patterns but they look so real.

    January 5th, 2013 | #

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