I fell in love just the other day: the moment I laid eyes on this range my heart skipped a beat, and I completely went weak in the knees when I touched the garments. The more I found out about the designs and company profile, the more my heart fluttered. This Danish fashion designer gets the enhance the everyday hallmark for being everything we want in a fashion label.
“in this modern, transient world, everything is quickly discarded. i wanted to create a product that endures, not just in time, but also in people’s hearts”. Maria Høgh Heilmann, fashion designer AYMARA
AYMARA is named after the original Bolivian people and their language, Aymará. This exclusive fashion company meets our demands as the modern, conscientious consumer with their stunning, high quality garments wrapped in good conscience.
”The vision for our collections for women, infants and home is to create original, but classic designs in such authentic and durable materials so they can last many seasons. When we combine this vision with fair trade principles, the result is authentic sustainability.” Trine Fyhr for AYMARA
AYMARA is part of a developing project in Bolivia – the first Danish fashion label to introduce the Llama fibre (called cashlama) and to create awareness of Bolivia and their exclusive products. Read more about AYMARA right here.
My wardrobe has been in serious need of refreshing and this is exactly what I was looking for – I am going for the wrap cardigans, and that top in the first image has my name on it. Oh who am I kidding, I cannot take a favourite item here, I mean, look at those long johns! I also want the entire homeware range you see above. AYMARA, I’m so glad I found you.